All work
Case study · 04

Software development, spelled out.

A website redesign for Xplicity — a Dutch–Lithuanian software company whose old site undersold the team behind it. One visual system, eight templates, a custom work-model component.

ClientXplicity
Year2024
RoleUI Designer
ScopeWebsite redesign
~2× Inbound inquiries after launch (client-reported)
8 Page templates, built from one system
7 Weeks, research to handover
01 / The problem

A real software team, hidden behind a generic site.

The old site was all stock photos, a flat layout, and copy that read like every other dev shop. Prospects couldn’t tell what made them different before they left.

01 Rebuild the interface so it signals a real software partner, not a template.
02 Restructure the site so services, work, and the Academy each get a home.
02 / The visual system

One palette, one typeface, one button set.

The whole site runs on a small, strict system, so every page reads as one product. Here it is, rebuilt in the browser instead of shown as a flat screenshot.

Colour

Deep blue#0856A1
Bright blue#00B3FF
Amber#FFB300
Light blue#B2E8FF
Pale blue#E9F8FF
Ink#0B1B2B

Type — Montserrat

DisplayWe understand software development
HeadingWhat we do, and how we do it
SubheadFull-service digital partner
BodyMontserrat carries everything from the hero down to the fine print — one family, a tight set of weights, no exceptions.

Buttons

PrimaryContact Us
ActionWork with Us
LightContact Us
SecondaryContact Us
DisabledContact Us
03 / Structure

Eight templates, one map.

I mapped the whole site before designing a screen: Home, Services, Portfolio, Academy, News & Blog, Career, and Contact, each with its own detail pages and forms. The Academy — Xplicity’s free two-week course for IT students — finally got the space it earned, not a buried link.

01 Three page levels, so every screen knows where it sits.
02 A seven-week plan: research, system, prototype, test, reiterate, hand over.
04 / How we deliver

The work model, rebuilt as a component.

Xplicity sells on partnership, so the Services page had to show how they actually work — a five-stage cycle that loops from preparation back into maintenance. I recreated it here, live, in the brand colours.

How we deliver
05 / The site, shipped

Eight templates, one consistent site.

Homepage, services, the Academy, news, careers, contact — every template runs on the same system, so the whole site reads as one place. A few of the pages, live:

xplicity.lt
Homepage
xplicity.lt/academy
Academy
xplicity.lt/blog
News & Blog

After launch

01 The positioning shifted. Prospects went from “a dev shop” to talking to Xplicity like a software partner.
02 Inbound inquiries climbed — client-reported, after the relaunch.
03 Sales had a site worth sending people to — services, work, and the Academy each finally had a home.
Continue

More case studies, this way.

See all work